Wave Arts Education Agency

Wave Arts Education Agency provides a source for inspiration and creativity between the arts and education communities in Bournemouth and Poole. Wave work to engage both adults and children in the arts and to facilitate the connection of artists with education.

The Wave rebrand was a really successful and enjoyable process, with lots of creativity, fun and great ideas. We wanted to create a graphic identity and website that conveyed what the agency is about – which is actually creativity, fun and great ideas! In this way, Wired Canvas completely understood and fulfilled the brief, and were a pleasure to work with!

- Louisa Clark, Arts Education Manager.

We worked with Wave on a complete rebrand, a new control management system website and marketing campaigns. The brief was ‘a playful logo and brand that would appeal to both adults and children’.

For the logo we researched the act of play and communication, we were looking for a visual hook that could represent both adults and children, yet be familiar. Magnetic fridge letters presented an interesting possibility as both children and adults like to mess around with them and use them to spell things*.

Due to the photographic nature of the logo it presented a few challenges in how it would be used. We solved this by producing several versions of the logo and detailed guidelines that showed how the logo should be used in those situations.

As they were three dimensional letters it the made the logo adaptable, unusual, exciting and full of potential. It lead us to produce a series of promotional images that put the logo directly in the places (and with the people) that Wave worked with. We did this on both a small and large scale by having the logo made into 1 meter high letters (transporting it in a camper van) and putting it in places such as libraries, schools and even had it playing with the Bournemouth Symphony Orchestra.**

It was great to work with a design company who really took time to listen to our brief, then got stuck in with a creative dialogue that found solutions that made real connections with our clients. The ideas that emerged from Wired Canvas were bold, playful and above all put into practice. They didn’t just Photoshop in a set of meter high magnetic letters, they actually had them made and we had a lot of fun taking them out to all of the places that we worked for our clients to interact with too. The results were spot on. The brand communicates our message, demonstrates the ethos of our work and has succeeded in catching the attention of new clients, enabling our organisation to continue to grow.

- Louisa Clark, Arts Education Manager.

*Usually rude things.
** Its 1812 Overture was particularly good.