Only Spectacular

Only Spectacular organise luxury safaris and bespoke holidays in unique eco-friendly properties set amongst stunning locations across Kenya, East Africa. Responsible travel is at the heart of everything they do. James and Karen Woods, the founders of Only Spectacular, hand-select properties based on their sustainable practices, local employment and wildlife and environmental protection policies.

We worked with James and Karen to develop a clean and subtle brand that would convey luxury, simplicity and style. Elegant typography was key to the design, so we chose classic typefaces and an understated ‘natural’ colour palette to create a sophisticated brand, which mirrored the ethos of Only Spectacular as a company.

In our minds and in the brief, we had a clear image of the look and feel we wanted. This doesn’t always translate into the end product but Wired Canvas delivered exactly to brief, kept to timelines and budget and exceeded our expectations in design. We found them responsive, open to change, firm on design matters (which is good) and friendly.

James Woods, Director – Only Spectacular

The website design, like the branding, aimed to remain as clean and simple as possible. We used smooth fading slideshows to emphasise the stunning location photography, which spoke for itself, providing simple and effective showcases for each of the beautiful African locations. The content management system includes a blog and allows for James and Karen to simply and easily update the web content themselves.